One of the fundamentals in marketing your brick campaign is using the
acronym K.I.S.S, which is an acronym for Keep It Super Simple
Conducting a marketing campaign that will ensure you
great results for your engraved brick fundraiser need to be simple.
1. Set clearly defined goals for your brick fundraiser
What are you looking to accomplish? How much money do you need to raise to reach this goal? How many engraved bricks do you need to sell to meet your goal?
2. Identify your brick donors
Who are your benefactors? Are the contributors’ members of your organization, or are they members of your community? Knowing who your donors are will help to know where you should be advertising.
3. Create a timeline of events
This should include your deadlines, including cut-off dates for taking brick orders from your donors and customers. Dates of installation of both blank bricks and engraved bricks. Marketing Campaign efforts such as sending out mailers, email blasts, ads in newspapers or magazines. Events that are being attended where you will be presenting your brick campaign to the public.
Creating a short, simple catchphrase for your brick project can help get you more sales. Big companies often use catchphrases, tag lines, and slogans in marketing to create brand recognition.
“Just Do It” Nike, and McDonald’s “I’m Lovin’ It” are a few examples.
Some catchy brick campaigns will typically refer to “buy a brick”, “brick for bucks”, or “pave the way”.
Finding a unique catchphrase for your brick engraving campaign will help you stand out from the competition.
Make sure you include your logo on all marketing
materials. A logo will help with brand recognition and will help your donors
immediately recognize your organization or company.
Repeating a message or visual queue creates brand recognition. Typically, it takes several exposures to a brand or product before a potential donor or customer will make a purchase. Have you ever done an online search on your computer, and then you see 5 or 6 ads for the product you just looked up? This technique of marketing is called re-marketing and is not a coincidence at all.
For more information on running a successful brick fundraiser, contact Polar Engraving:1-800-546-7993 Or visit: www.polarengraving.com