If you are embarking on a brick fundraising campaign or an engraved tile fundraiser you can use social media to help effectively market your engraved brick fundraiser.
Below is a list of the top 5 social media sites along with a short break down of how it works and how you can use it to market your fundraising campaign.
1. Facebook: 1.5 billion users
How to use with your Brick Fundraiser? Facebook can be used along with your free donor website created by Polar Engraving. Your organization may already have a Facebook page or you can easily create one for your organization. Your followers can stay updated on the progress and news related to your fundraising campaign. If you have a page for your group, you can create a call to action button linking your donor website to help sell your engraved bricks or custom engraved tiles. You could also create paid ads for distribution via Facebook to reach a larger audience.
2. YouTube: over 1 billion views per month
How to use it with your Brick Fundraising? Our clients have used YouTube to create video advertisements for their buy a brick campaigns. You can also create a channel to use as a video diary. Your contributors can follow the progress of your fundraiser and project. From getting approved, ribbon cutting ceremonies, fundraising events and even your engraved paver installation or tile project installations.
3. Instagram: approximately 600 million active monthly users
How to use with your Brick Campaign? Pictures posted to Instagram can be shared with a wide audience and can be used to generate buzz about your fundraising project. You can also share events and sale information using the app.
4. Twitter: 320 million active users
How to use with your Fundraising Project? Tweeting about your brick fundraiser campaign can help drive sales and give your donor pool updates on the progress of your fundraising campaign. You can also link to your donor website by sending out a tweet. Twitter is a short and sweet way to get your message across in real time.
5. Google +: 300+ million users
How to use with your Brick Campaign: Adding your organization or creating a group using Google + is a great way to be found by individuals online. You can share detailed information about your ‘buy a brick campaign” in a long format, you can add pictures, video and even live stream events.
The key with social media advertising is to be consistent with your posting. The more you post the more likely you are to be found by people who may be interested in donating to your cause. If you lack time there are many apps that let you post to multiple social media apps at once. You can also boost your brick fundraising campaign by improving and refining your marketing and public relations.
Do you need tips on how to get the word across on social media? Or if you have any question about starting a brick fundraiser? Be sure to ask Polar Engraving for help, we are the experts in engraved brick fundraising. You can also visit Polar University for more fundraising tools and tips or drop us an email with your questions.