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Jun 19
A brick fundraising campaign can be a citywide effort. Towns across the country have had great success with engraved brick programs. They can be used to rejuvenate a towns plaza, the engraved pavers can be installed at a local park or placed in front of town hall. Commemorative bricks can honor members of the community as well as those that are no longer with us.
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Business Involvement:
Businesses across the city can display brochures at their location for an additional boost of sales. You can also reach out to the same local companies to sponsor your fundraiser by purchasing support bricks displaying their message and logos. The business receives exposure while helping your brick fundraiser.
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Strategic Marketing:
Billboards space can be purchased across a city at key locations that generate high traffic.The billboard should be simple and display an engraved brick along with what you are raising funds for as well as contact information. Don’t forget to have a phone number which can be called to purchase the engraved bricks or a link to the website where the donors can make their purchase. A short PSA or commercial on your local radio stations can also be created and run for the duration of your brick campaign.
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Digital Marketing:
In addition to your free donor website from Polar Engraving you will also want to display information about your brick engraving fundraiser on your towns page. You can link it directly to your ordering site. Make sure the placement of the information is placed somewhere that can be easily found and is not buried on your website. You may want to create a donate tab on your site if you do not already have one. You can also create a widget or make a simple eye-grabbing graphic that can be added to high traffic pages on your site that linked to your ordering website. People tend to read in a z pattern so key points should be displayed at the different points that make up the Z. The signup page for Facebook is a wonderful example.
A brick fundraising campaign can be a citywide effort. Towns across the country have had great success with engraved brick programs.
