Top 10 Tips for a Triumphant Brick Fundraising Journey


Jan 16

Top 10 Tips for a Triumphant Brick Fundraising Journey

Brick fundraising campaign thermometer for reaching fundraising goals


An engraved brick fundraising campaign is a creative fundraising idea for non-profit organizations that have mid-level donors. As a charity, you can ask donors to contribute a small amount of money towards your fundraiser. The collected contribution is then used to build brick or tile walls, walkways, memorials, or other similar projects where the contributors get their names or personal messages engraved on pavers.

Planning a brick or engraved tile fundraising campaign with the right information and approach is quite instrumental to achieving success. Wouldn’t it be nice to get off to a fast start? We researched, identified, and outlined the top 10 most helpful tips and suggestions to maximize your profit

1. Press Release To Promote Your Brick Fundraising Campaign

Send out a press release to explain your brick fundraising story to local newspapers that can help you circulate the word about your fundraiser to a wider audience. The press release should mention an easy way about how potential sponsors can contact your organization.

2. Public Service Announcement to Local Radio Station

You could also send a PSA (Public Service Announcement) to your local radio station for broadcasting to spread the message about your fundraising campaign.

3. Brick Fundraising Brochures Creation

Some people are not computer friendly and to meet this challenge setting up a detailed paper brochure is a great idea. You can even get your fundraising brochure order form designed for free along with your free custom donor website.

4. Distribute Fundraising Flyers

Show an exhibition table at different events with a display using your free engraved brick sample, order forms, brochures, and eye-catching balloons, they are a great way to bring attention to your table. You can also hand them out at public events or post them in public places where allowed.

5. Blog Your Brick Campaign Idea

 Blog a lot, just to be sure! Blogging about your project is one of the most important things you can do to give details about the new building or the new financial objectives of your organization.

6. Spread the Word to Social Media

Social media attracts a huge share of people’s online activities, and you should not neglect the power of this platform. Extend your brick campaign to all the popular social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Using these social media outlets on a regular basis is quite essential to attain success.

7. Link Your Donor Website

Linking your website everywhere possible will certainly help you widen your potential donor audience.

8. Contact Local Vendors and Businesses

Reach out to local vendors and businesses in your area and inform them about your brick project. Ask them to display your order forms on their counters where customers can see them. Likewise, ask them if they would like to purchase a brick or tile with their business logo engraved.

9. Telemarketing for Your Fund-raising

Telemarketing is also a great option to promote your project. Charitable organizations are not under the same restrictions as for-profit telemarketers. Check with the FCC for appropriate calling times and updates.

10. Set up Direct Mail or E-Mail Marketing Campaign

Send direct mail or e-mail your contacts and inform them of your new campaign. There are some email marketing programs available to help you such as constant contact, Mailchimp, or benchmark email marketing. Keep in touch with your donors and be sure to make contact with them throughout the year.

Selecting the best brick engravers with the lowest price guarantee can ensure your fundraiser will be profitable! It is critical to remember the tips above, and even more indispensable to repeat them until you reach your financial goals! Finally, always remember to thank your patrons and give them credit for their participation.

Author: Patrick Calman

patrick calman

CEO of Polar Engraving, a family-owned business, founded in 1998, specializing in successful fundraising brick campaigns and Veterans Memorials.

The Only Brick engraving company in the USA, OFFICIALLY LICENSED, by the US Military to engrave all military emblems.

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